Huffines Institute - News

Weekly Text Article! "Exploring the Conflicting Gender Roles in Marketing Professional Female Athletes"

Read the weekly text article by Ms. Jami Lobpries titled "Exploring the Conflicting Gender Roles in Marketing Professional Female Athletes" "Two months removed from the 2012 Olympic Games, the majority of the fame, spotlight, and national attention for the female Olympic athletes subsided. In fact, the majority of these women often do not have viable professional leagues to return to post-Olympics. Gender disparities continue to exist in the sports world, particularly in..."

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