Jami Lobpries, Ph.DTwo months removed from the 2012 Olympic Games, the majority of the fame, spotlight, and national attention for the female Olympic athletes subsided. In fact, the majority of these women often do not have viable professional leagues to return to post-Olympics. Gender disparities continue to exist in the sports world, particularly in media exposure and financial dollars for endorsements or sponsorships. Professional female athletes are a brand, as are their male counterparts, b...