In today’s podcast, Dr. Natasha Brison shares her expertise in sports-related legal issues as well as brand management and protection, and she dives into the importance of a personal brand. She goes further by describing how to maintain and manage a brand in today’s world - particularly for students and student athletes who need to be future conscious of what they put on social media. In addition, she touches on how coaches and schools can help educate the importance of branding for athletes.