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Exploring the Conflicting Gender Roles in Marketing Professional Female Athletes

Exploring the Conflicting Gender Roles in Marketing Professional Female Athletes

  • 6/25/2014 6:26:00 AM
  • View Count 5937
Jami Lobpries, Ph.DTwo months removed from the 2012 Olympic Games, the majority of the fame, spotlight, and national attention for the female Olympic athletes subsided. In fact, the majority of these women often do not have viable professional leagues to return to post-Olympics. Gender disparities continue to exist in the sports world, particularly in media exposure and financial dollars for endorsements or sponsorships. Professional female athletes are a brand, as are their male counterparts, b...
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Down-side of being a female athlete

Down-side of being a female athlete

  • 10/17/2011 5:47:00 PM
  • View Count 2763
Greeshma Prabhu, B.P.T., M.S.Several decades ago, the US Government passed the Title IX of the Education Amendments of 1972, which eliminated sex discrimination in any education program or activity receiving Federal aid. This law led to a rise in the female participation in sports over time, up to more than 150,000 women playing sports today. The “female athletic triad” is a term given to the presence of three conditions, namely disordered eating, osteoporosis, and amenorrhea, w...
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